Upcoming Event Details
September 10th, 2008: Out-of-Home Advertising
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SPEAKER: William
McNeely and Dennis Boyle from:
Adams Outdoor
Advertising
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DATE: Wednesday, September 10, 2008
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LOCATION: Dilworth Neighborhood Grille, 911 East Morehead St.,
Suite 200, Charlotte, N.C. 28206
map
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TIME: 5:30pm: Casual Buffet, Cocktails and Networking;
6:30pm: Program
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ATTIRE: Business Casual
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PRICE:
$20.00 AMA members/students paid online, by September 9, 2008
$35.00 Non-members and all on-site payments
Men and women spend more than an hour
driving everyday. As commute times are forecast to increase, the
need to reach drivers through marketing and advertising
campaigns becomes more imperative. One way to reach them is
through Outdoor Advertising. And it's much more than
billboards. Join us in September as representatives from Adam’s
Outdoor Advertising discuss this ever-changing medium and share
with attendees the tools needed to take advantage of the "one
medium that you can't turn off."
William McNeely Biography
William McNeely is an Account Executive with Adams Outdoor
Advertising. He joined Adams in 2007 to help companies gain an
understanding of how out-of-home advertising helps create brand
awareness. William’s expertise comes from over 20 years of sales
and marketing experience in the technology sector. More
specifically, he was responsible for market and business
development with Apple Computer in the enterprise, small/medium
business and education markets. William also was the founder an
internet-based customer relationship management company as well
as an advertising agency focused on small/medium and non-profit
businesses.
Dennis Boyle Biography
Dennis Boyle has served as Regional Media Consultant for There
Advertising, a wholly-owned division of Adams Outdoor
Advertising, since its inception in January 2008. There
represents large format signage, sponsorship, and naming
opportunities for the EpiCentre project, a mixed-use development
in Uptown Charlotte scheduled for completion in Spring, 2009.
As the EpiCentre project continues to evolve, There intends to
represent additional dynamic venues across the United States,
where top brands want to be…There.
In addition to his current position with There Advertising, he
has held various leadership positions with Adams Outdoor
Advertising in their Allentown, PA, Charlotte, NC and Ann Arbor,
MI markets since 2000. Prior to joining Adams, Dennis served in
a variety of leadership positions with Murphy Outdoor
Advertising, based in Connecticut.
October 8th, 2008:
Small is the New Big
Tom Barbita, VP of Marketing for Cheerwine, will discuss how small
brands have an opportunity to build strong brand advocates by
building loyalty and confidence through intimate, relevant and
comfortable marketing, advertising and branding initiatives.
November 12th, 2008:
Being Different in a Crowded Marketplace
Cat Moriaty from USPS will talk on Direct Marketing and how you
can be different in a crowded marketplace.
Mplanet 2009:
Orlando, FL The AMA’s Premier Marketing Forum
Date: January 26, 2009 - January 28, 2009
Location: Rosen Shingle Creek Resort, Orlando, FL 32819
Register by November 15, 2008 (12:00 AM) for early registration
fee. When registering, please support our local chapter by including
Charlotte offer code CHCHA.
For more info go to
www.mplanet2009.com
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