The Source: The Charlotte AMA Newsletter
The Charlotte AMA Newsletter: September 2007 Get on board.
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In this Issue:

Upcoming meeting topics

Reggie Pasterczyk
Reggie Pasterczyk

REGISTER TODAY! Join us on Wednesday, September 12, 2007, as we begin our 2007-2008 organization year with a presentation by Reggie Pasterczyk, Vice President – Client Services, Bellomy Research, Inc.
The topic of Reggie's presentation is: "Consumer Trends Influencing Tomorrow’s Marketplace." The event will take place from 5:45pm - 8pm at the VanLandingham Estate Inn & Conference Center, 2010 The Plaza.
Cost is $25 for CAMA members and current students, $40 for non-members. Register online now thru September 10, 2007.

Cord Silverstein
Cord Silverstein

And mark your calendars now for October 10, 2007. Cord Silverstein, Director of Engagement Marketing with Capstrat, will join us at our October meeting to present on the topic of, "Engage Your Customers or Die."
In this presentation, Cord will unite the power of technology and marketing to help clients not only reach their audiences but rouse and engage them. To deliver the best results, he explores and integrates any possible combination of online and offline tactics, from Webcasts and social networking to viral and word-of-mouth marketing.
Please take a moment to register online.


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The CAMA job bank; your career resource

The Charlotte AMA Job Bank posts marketing job opportunities in organizations located within the states of North Carolina and South Carolina. To notify the chapter of a job opportunity, send an email with the job specifics and job contact information to Barbara Ivey at jobs@charlotteama.com.

Here are some of the currently available positions:

SalesPro Partners
posted August 23
SalesPro Partners is working the following positions. Please email all resume's to Heather Devereux at heather@salespropartners.com

BUSINESS DEVELOPMENT REPRESENTATIVE
Award winning staffing and professional services firm in search of an experienced Business Development Representative.  Candidates must have staffing industry experience, a strong sales background and a solid work history.  Company offers competitive benefits and room for advancement.  Position is paid base plus commission/bonus - totaling around $60-75k depending on performance the first year.  Please email your resume to Heather Devereux at heather@salespropartners.com

SALES ACCOUNT EXECUTIVE
Four newly created sales positions for a South Charlotte packaging and printing company.
Position is responsible for making sales presentations for major national and international accounts. This position provides turnkey brand management services for packaging and other print related products. Will be selling to direct mail, tobacco, pharmaceutical and apparel industries.
Our client is part of a billion $ publicly owned graphics company with over 80 locations throughout the world. Comprehensive benefits package. Base $65k-$100k plus commissions. Please email your resume to Heather Devereux at heather@salespropartners.com
Requirements
Candidates must have a minimum of 2 years of sales experience in graphics printing or packaging industry to be considered. Candidates must come from companies with revenue in excess of $15M. Please email your resume to Heather Devereux at heather@salespropartners.com

SALES REPRESENTATIVE
Household name in Media is in search of a Sales Representative to sell advertising space.  Ideal candidate will offer media industry experience or that of a similar industry and exposure to selling an intangible product.  Must be comfortable with cold calling to build business and have strong time management skills.  Excellent opportunity to take the next step in your career in a fun and exciting industry!  Compensation includes base plus commission with all-in the first year between $40k-60k depending on performance.  Company offers excellent benefits! Please email your resume to Heather Devereux at heather@salespropartners.com

MARKETING/SALES REPRESENTATIVE
Unique entrepreneurial real estate development company is seeking a Marketing and Sales Representative to market mixed-use developments in Charlotte.  Base of $60k with commissions coming in year two.  Must have 2+ years experience with selling mixed-use developments and new construction.  The ideal candidate will offer a blend of marketing and sales experience in the real estate industry.  Very high commission potential in year two and beyond.  Excellent opportunity! Please email your resume to Heather Devereux at heather@salespropartners.com

SALES AND MARKETING REPRESENTATIVE
Completely new concept for Start-up organization!  Company is in search of a talented Sales candidate to launch their new product!  Ideal candidate will have verifiable success in the software industry and a solid knowledge of wine.  Opportunity to get in on the ground floor of a concept that could sky rocket!  Compensation includes base and all-in for the first year can range anywhere from $50k+ depending on performance. Please email your resume to Heather Devereux at heather@salespropartners.com

For a complete listing of all job postings, please visit: http://www.charlotteama.com/JOBS.asp

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Reasons to join the AMA

Now's a great time to join the AMA. National membership drive incentives currently in effect (available at: http://www.marketingpower.com/content473.php) make AMA membership an even greater value. Here are just some of the ways that you can benefit from a membership in the Charlotte AMA:

  • It’s Leading Edge: The Charlotte AMA provides our members with access to the latest thinking on issues and trends affecting the marketing and communications industry.
  • It Connects People: The Charlotte AMA provides members with opportunities to network with local businesses and marketing professionals.

  • It’s Accessible: The Charlotte AMA conducts member activities at locations throughout Mecklenburg County. There’s always an event taking place somewhere near you.

  • It’s Respected: The Charlotte AMA is a part of the national AMA organization, which has a 50-year history of serving the needs of the marketing and communications industry.

  • It’s Responsive: The Charlotte AMA’s programming activities are driven by the needs of our members.

  • It’s Affordable: The Charlotte AMA’s membership dues include access to the national AMA web site, as well as selected AMA publications.

Take your marketing expertise to the next level, “Get on Board” with the Charlotte AMA by joining today. Here's that web address again:

http://www.marketingpower.com/join/

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CAMA sponsorship opportunities

Corporate sponsors support our chapter and we encourage members and all Charlotte marketers to consider them when you have marketing services needs.

Available sponsorship levels: (Download our entire sponsorship package in PDF format):

  • Platinum Sponsorship: Annual Presenting Sponsor
    $5,000 (equivalent value of $7,500)

  • Gold Sponsorship: Annual Chapter Sponsor
    $3,000 (equivalent value of $4,000)

  • Bronze Sponsorship: Seasonal Chapter Sponsor
    $2,000 (equivalent value of $3,500) for Fall or Spring

  • Crystal Sponsorship: Event Title Sponsor
    $1,000 (equivalent value of $1,500)

  • Event Only Sponsorship: Speaker Sponsor
    $750 (equivalent value of $950)

  • Event Only Sponsorship: Conference Sponsor
    $500 (equivalent value of $750)

To discuss sponsorship opportunities, please contact

  • Angelique Mitchell
    Vice-President, Sponsorships
    Phone: 704-236-7846
    Fax: 484-423-2409
    E-mail: amitchell@pcgus.com

The board appreciates and recognizes the support of the following corporate sponsors:

Avenue Razorfish Avenue A | Razorfish
http://www.avenuea-razorfish.com/

Contact Andrew Long your Color Solutions Specialist for more information @ andrewlong@tpm.com or 864-525-2247. TPM
http://www.tpm.com/

Digital QuickColor Digital QuickColor
http://www.dqpress.com/

To discuss possible sponsorship opportunities with the Charlotte AMA, please contact Doug Poppen at doug.j.poppen@lowes.com

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Member profile: Spencer Williams
  • Name: Spencer Williams (spencer_williams@metronetworks.com)

    Spencer Williams
    Spencer Williams
  • Employment: National Director of Marketing for Metro Networks (Editor's note: Spencer is also President-Elect of  the Charlotte AMA)

  • AMA member since: 1988

  • Hometown: Previously, Sacramento, California..... Now, Charlotte and loving it.

  • Personal stats: Married to Emily, with children Matt, Heidi and Megan

  • Last book read: America, The Last Best Hope by Bill Bennett

  • Why you joined AMA: To learn more about marketing than I would in my workplace, and to meet and network with other marketing people in my community.

  • Company whose branding you admire, and why: Microsoft. In their name are descriptions of what they do, and they have not strayed from that. They've remained the leader of their industry, demonstrated social and environmental consciousness, and given back generously to worthy causes.

  • Most significant trend currently affecting the marketing, communications and PR industry in the U.S.: Continued fragmentation of mass media. It's a double-edged sword that presents both problems and opportunities.

  • Advice to College graduate just starting a career in marketing, communications and PR: What you learn in your first job is more important than what they pay you, so don't choose the highest paying job, choose the highest learning job.

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Welcome to our newest members

The Charlotte AMA proudly recognizes our newest members:

August 2007:

  • Bonnie Harrell

July 2007:

  • Jennifer McGivney

  • Jessica Baumann
    Mktg & Business Development Mgr.
    Dixon Hughes PLLC CPAs & Advisors

  • Annie Saleh
    Marketing Coordinator
    Insignia Group

  • Delancy Bennett
    Associate Instructor
    University of North Carolina

  • Alex Holland
    Alex Holland Design

  • Gary Nickol
    President
    Corporate Research Associates

  • Patrick Setzer
    Director of Marketing Communications
    Appalachian State University

  • Amy Duffell
    Vice President
    Wachovia

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Get engaged: CAMA volunteer opportunities

Make your Charlotte AMA membership work for you. Volunteer to assist the chapter in one or more of the following areas.

  • Manager, Email Communications
  • Technical Webmaster
  • Manager, PR and Media Outreach
  • New member greeting & orientation
  • Proactive recruiting
  • Member renewal calls
  • Registration table assistance
  • Greeting attendees/answer questions
  • Speaker's assistant
  • Sponsorship coordinator
Remember; your Charlotte AMA membership will work for you if you work it. To become a Charlotte AMA volunteer, please contact Spencer Williams at spencer_williams@metronetworks.com

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©2007 Charlotte AMA. All rights reserved.