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The Charlotte AMA Newsletter: May 2008 Get on board.
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In this Issue:


Upcoming events


May 2008 meeting: Creating Success in a Green Marketplace

 

  • SPEAKER: Billy Taylor, Product Champion, Cox Industries
  • DATE: Wednesday, May 14, 2008
  • LOCATION: Dilworth Neighborhood Grille, 911 East Morehead St., Suite 200, Charlotte, N.C. 28206
  • TIME: 4:30pm: Casual Buffet, Cocktails and Networking; 6pm: Program
  • PRICE: $20.00 AMA members and students, $35.00 non-members and at the door
  • REGISTER NOW

Creating Success in a Green MarketplaceThe green movement has created a generation of eco-minded consumers who are driving demand in the marketplace for a range of environmentally friendly and sustainable products.

Please join us at this special event co-hosted with the Business Marketing Association as Billy Taylor, Product Champion with Cox Industries, shares with us the keys to his company’s success in reaching out to customers who prefer to do business with environmentally conscious companies.

This event will also offer extended networking opportunities for attendees, with cocktails and networking beginning at 4:30pm.

About the Speaker:
Billy Taylor is Product Champion for South Carolina-based Cox Industries, a producer of quality outdoor wood products for residential, commercial industrial and utility applications. A primary pillar of Cox’s business philosophy is environmental sustainability.

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New member orientation May 7th

If you've recently joined the AMA, please feel free to join us to learn more about the Charlotte chapter, its members and the benefits available to you at our spring new member orientation event.

The event will take place Wednesday, May 7, 2008 from 6:00pm - 7:30 pm at the offices of Luquire George Andrews (4201 Congress St., Suite 400, Charlotte, NC  28209).

And if you are interested in jumping right in and donating your time and energy, we will also share our current list of volunteer opportunities, so you can get the most out of your membership immediately.

Following the orientation, get to know other new AMA members by joining us for some social time as we walk downstairs to continue the event at the Village Tavern Restaurant.

Please RSVP by May 6, 2008. Questions? Please contact Christine Eubanks. 

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Triangle chapter of the AMA to offer social marketing workshop May 8th

The Triangle Chapter of the AMA is sponsoring a full-day social marketing workshop on May 8th from 8:30am - 4:30pm in Cary, NC.

This one-day event will bring attendees up to speed on the rapidly evolving world of Social Media Marketing. The format focuses on practical, real world applications in a collaborative and participatory atmosphere.

Presenters are Jim Tobin, president of Ignite Social Media; and Julia Storberg-Walker, Ph.D., faculty member at N.C. State University in the Department of Adult and Higher Education.

For registration information, please visit their web site at: http://www.triangleama.org

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Take a moment to complete our professional development needs survey

The Charlotte AMA is seeking your assistance to help plan our summer 2008 schedule of professional development activities.  Please take a moment to share with us your marketing-related education and training needs by completing the survey located at:

http://is-nri.com/take?i=129796&h=-VW8tepdSN3VAnK13bCRbA

If you experience difficulty clicking on this URL, please copy and paste the URL into your web browser address field.  This survey will take no more than 5 minutes of your time.

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Volunteers needed for community service project

Ronald McDonald House of CharlotteCAMA was recently awarded a Community Service grant from the American Marketing Association (AMA) Foundation to help support the marketing efforts of a non-profit community organization during its 2007-2008 fiscal year. CAMA selected the Ronald McDonald House of Charlotte (RMH) for this Community Service grant because of the opportunity to provide marketing and communications expertise for a great brand in the startup stages.

CAMA will be recruiting volunteers to help with this project through their membership and network of local professionals, as well as teaming with UNC Charlotte’s sports marketing MBA program. 

Interested in participating in this project?  Please contact Doug Poppen, CAMA President, at doug.j.poppen@lowes.com.

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Get engaged: CAMA volunteer opportunities

Make your Charlotte AMA membership work for you. Volunteer to assist the chapter in one or more of the following areas.

  • Technical Webmaster
  • Web Assistant
  • New member greeting & orientation
  • Proactive recruiting
  • Member renewal calls
  • Registration table assistance
  • Greeting attendees/answer questions

As a special incentive to induce future volunteerism, CAMA will recognize the following volunteers with a special gift during our upcoming June 2008 meeting. (Our apologies if we accidentally left anyone off the list). We greatly appreciate your service to the organization:

  • Alex Holland
  • Angelique Mitchell
  • Barbara Ivey
  • Brett McCoy
  • Christine Eubanks
  • Cindy Fox
  • Connie Echols
  • Deanna Duke
  • Debbie Bartoo
  • Douglas J. Poppen
  • Ellen Nowack
  • Gillian Murrell
  • Ken Catputo
  • Kimberly Booker
  • Larry Kaufmann
  • Lien Nguyen
  • Lynne Kilgore
  • Mark Little
  • Michael Orzech
  • Nicole Watson
  • Randy Mintken
  • Sajani Abraham
  • Spencer Williams
  • Stern Dixon

Remember; your Charlotte AMA membership will work for you if you work it. To become a Charlotte AMA volunteer, please contact Spencer Williams at: spencer_williams@metronetworks.com

The CAMA job bank; your career resource

The Charlotte AMA Job Bank posts marketing job opportunities in organizations located within the states of North Carolina and South Carolina. To notify the chapter of a job opportunity, send an email with the job specifics and job contact information to Barbara Ivey at jobs@charlotteama.com.

For a complete listing of all job postings, please visit: http://www.charlotteama.com/jobs/index.htm


AMA spring membership campaign
EXTENDED through June 13th

The American Marketing Association is conducting a spring membership campaign through June 13th, 2008. 

Incentives for new members include a members-only web cast, waiver of the $30 application fee waived, and a $20 prepaid MasterCard. A $200 conference discount coupon is available as an alternative to the $20 MasterCard. 

Here are just some of the ways that you can benefit from a membership in the Charlotte AMA:

  • It’s Leading Edge: The Charlotte AMA provides our members with access to the latest thinking on issues and trends affecting the marketing and communications industry.
  • It Connects People: The Charlotte AMA provides members with opportunities to network with local businesses and marketing professionals.
  • It’s Accessible: The Charlotte AMA conducts member activities at locations throughout Mecklenburg County. There’s always an event taking place somewhere near you.
  • It’s Respected: The Charlotte AMA is a part of the national AMA organization, which has a 50-year history of serving the needs of the marketing and communications industry.
  • It’s Responsive: The Charlotte AMA’s programming activities are driven by the needs of our members.
  • It’s Affordable: The Charlotte AMA’s membership dues include access to the national AMA web site, as well as selected AMA publications.

Take your marketing expertise to the next level, “Get on Board” with the Charlotte AMA by joining today: http://www.marketingpower.com/join/

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Welcome to our newest members

The Charlotte AMA proudly recognizes our newest members:

  • Cynthia Braden
  • Vincent W Martin
  • David Grosso
  • Lisa Woodie
  • Diana H Carlin
  • Ken Caputo
  • Tracy L Filter
  • Kurt Dietrich

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CAMA sponsorship opportunities

Corporate sponsors support our chapter and we encourage members and all Charlotte marketers to consider them when you have marketing services needs.

Available sponsorship levels:

  • Platinum Sponsorship: Annual Presenting Sponsor
    $5,000 (equivalent value of $7,500)

  • Gold Sponsorship: Annual Chapter Sponsor
    $3,000 (equivalent value of $4,000)

  • Bronze Sponsorship: Seasonal Chapter Sponsor
    $2,000 (equivalent value of $3,500) for Fall or Spring

  • Crystal Sponsorship: Event Title Sponsor
    $1,000 (equivalent value of $1,500)

  • Event Only Sponsorship: Speaker Sponsor
    $750 (equivalent value of $950)

  • Event Only Sponsorship: Conference Sponsor
    $500 (equivalent value of $750)

To discuss sponsorship opportunities, please contact:

The Board appreciates and recognizes the support of the following corporate sponsors:


Charlotte Business Journal Charlotte Business Journal
http://charlotte.bizjournals.com

iMeasure Marketing iMeasureMarketing
http://www.imeasure-marketing.com

   
Avenue Razorfish Avenue A | Razorfish
http://www.avenuea-razorfish.com/
   

TPM TPM
http://www.tpm.com/

Digital QuickColor Digital QuickColor
http://www.dqpress.com/

Cvent Event Management Cvent Event Management
http://www.cvent.com

 

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Update your AMA membership records

Current AMA members are reminded to log into the national AMA web site and update important membership information, including contact information, communication preferences, and publication/SIG selections. Please visit: http://www.marketingpower.com/content16053.php

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©2008 Charlotte AMA. All rights reserved.