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In this Issue:
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Upcoming events |
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June Meeting Topic -
Market Research: The Key to Marketing and Planning
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SPEAKER: Olaf Kinard, Divisional
Manager for Marketing & Communication, Charlotte Area Transit System
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DATE: Wednesday, June 11, 2008
- LOCATION: Dilworth Neighborhood
Grille, 911 East Morehead St., Suite 200, Charlotte, N.C. 28206
- TIME: 5:30pm: Casual Buffet,
Cocktails and Networking; 6:30pm: Program
- PRICE: $20.00 AMA members and
students, $35.00 non-members and at the door
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REGISTER NOW THROUGH JUNE 10th
 Market research is the key to planning and implementing effective marketing and
communications strategies. Please join us at our June meeting as Olaf Kinard,
Divisional Manager for Marketing & Communication with the Charlotte Area Transit
System (CATS), leads attendees through a case study of CATS’ market research and
strategy development processes.
Among the issues to be discussed:
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A review of research
commissioned by CATS, how it is interpreted, how it influenced
decisions, and how it is used to measured outcomes.
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How recent research
uncovered opportunities for improving CATS system features, and
influenced the decision not to carry transit advertising.
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An overview of CATS’
integrated marketing approach, and the key marketing messages that are
used to compel ridership.
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How CATS uses
geo-targeting direct mail to strategically communicate with potential
riders.
About the Speaker:
Olaf Kinard is the Divisional Manager for Marketing & Communication for the
Charlotte Area Transit System (CATS). He is responsible for developing and
executing strategic marketing, communication and customer service plans for
CATS. Prior to joining CATS, Olaf spent 14 years in the private sector in
sales and marketing for IBM, and as Director of Advertising and Strategic
Planning for Rack Room Shoes.
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Volunteers needed for community service project
CAMA was recently awarded a Community Service grant from the
American Marketing Association (AMA) Foundation to help support the
marketing efforts of a non-profit community organization
during its 2007-2008 fiscal year. CAMA
selected the Ronald McDonald House of Charlotte (RMH) for this
Community Service grant because of the opportunity to provide
marketing and communications expertise for a great brand in the
startup stages.
CAMA will be recruiting volunteers to help with
this project through
their membership and
network of local professionals, as well as teaming with UNC
Charlotte’s sports marketing MBA program.
Interested in participating in this project?
Please contact Doug
Poppen, CAMA President, at
doug.j.poppen@lowes.com
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Get engaged: CAMA volunteer opportunities
Make your Charlotte AMA
membership work for you. Volunteer to assist the chapter in one or
more of the following areas.
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Technical Webmaster
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Web Assistant
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New member greeting &
orientation
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Proactive recruiting
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Member renewal calls
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Registration table
assistance
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Greeting attendees/answer
questions
As a special incentive to induce future
volunteerism, CAMA will recognize the following volunteers with a
special gift during our upcoming June 2008 meeting. (Our apologies
if we accidentally left anyone off the list). We greatly appreciate
your service to the organization:
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Alex Holland
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Angelique Mitchell
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Barbara Ivey
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Brett McCoy
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Christine Eubanks
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Cindy Fox
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Connie Echols
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Deanna Duke
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Debbie Bartoo
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Douglas J. Poppen
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Ellen Nowack
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Gillian Murrell
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Ken Catputo
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Kimberly Booker
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Larry Kaufmann
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Lien Nguyen
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Lynne Kilgore
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Mark Little
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Michael Orzech
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Nicole Watson
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Randy Mintken
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Sajani Abraham
- Spencer Williams
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Stern Dixon
Remember your Charlotte
AMA membership will work for you if you work it. To become a
Charlotte AMA volunteer, please contact
Spencer Williams at:
spencer_williams@metronetworks.com
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CAMA member profile
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 Name:
Melissa DeCosta-Smith
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Employment: Currently seeking full time employment as a
Marketing Manager for a mid to large size company
- AMA
member since: May 2008
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Hometown: Originally from Northwest New Jersey, but now
call Winston-Salem NC home
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Personal Stats: I worked for Deloitte & Touche LLP in
Parsippany New Jersey as an auditor for 3 years upon graduating
with an undergraduate degree in Accounting and becoming a CPA.
Realizing I was not interested in the partner track, I decided
to go back to school to earn a graduate degree in business and
facilitate a career transition. I moved to
North Carolina to attend the Babcock Graduate School
of Management at Wake Forest
University in Winston Salem
full time and graduated with an MBA in Marketing in May 1999.
The majority of my career since then was with Hanesbrands
(formerly Sara Lee Branded Apparel), where I worked my way up to
Senior Marketing Manager in the Sock division. My most recent
experience was with Liberty Hardware Manufacturing Company,
where I was the Product Marketing Manager on the Bath Hardware
business.
- Last
book read: I currently have at least 6 books “in
process” (business, career, pleasure) and am ashamed to admit
that the last book I actually finished was the unauthorized
biography of Tom Cruise!
- Why
you joined AMA: I joined the AMA as an integral part of
my job search and professional development. The learning and
networking opportunities provided by the AMA are fantastic.
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Company whose branding you admire, and why: I would
have to say Target. Their branding is so consistent that you
know an advertisement is for Target even before you see it is.
- Most
significant trend currently affectly the marketing,
communications and PR industry in the
U.S.: Information overload,
TIVO & the internet.
- Advice
to college graduate just starting a career in marketing,
communications and PR: Network! Network! Network! And
new media!
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Welcome to our newest members
The Charlotte AMA proudly
recognizes our newest members:
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Dawn N Graves
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Ally Burton
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Robert E Upton
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Melissa J DeCosta-Smith
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Esra A Yates
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Shanna M Switzer
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Nancy Davis
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Jiyeon Kim
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Sabrina White
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Christina G Lewis
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Dana A Crothers
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Christopher A Kirby
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Wanda Craig
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Tracy L Filter
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CAMA sponsorship opportunities
Corporate sponsors support our chapter
and we encourage members and all Charlotte marketers to consider
them when you have marketing services needs.
Available
sponsorship levels:
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Platinum
Sponsorship: Annual Presenting Sponsor
$5,000 (equivalent value of $7,500)
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Gold
Sponsorship: Annual Chapter Sponsor
$3,000 (equivalent value of $4,000)
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Bronze
Sponsorship: Seasonal Chapter Sponsor
$2,000 (equivalent value of $3,500) for Fall or Spring
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Crystal
Sponsorship: Event Title Sponsor
$1,000 (equivalent value of $1,500)
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Event Only
Sponsorship: Speaker Sponsor
$750 (equivalent value of $950)
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Event Only
Sponsorship: Conference Sponsor
$500 (equivalent value of $750)
To discuss
sponsorship opportunities, please contact:
The Board appreciates and recognizes
the support of the following corporate sponsors:
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The CAMA job bank; your career resource
The Charlotte AMA Job Bank posts marketing job opportunities in
organizations located within the states of North Carolina and South
Carolina. To notify the chapter of a job opportunity, send an email
with the job specifics and job contact information to Barbara Ivey
at
jobs@charlotteama.com.
For a complete
listing of all job postings, please visit:
http://www.charlotteama.com/jobs/index.htm
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Update your AMA membership records
Current AMA members are reminded to
log into the national AMA web site and update important membership
information, including contact information, communication
preferences, and publication/SIG selections. Please visit:
http://www.marketingpower.com/content16053.php
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