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In this
Issue:
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 Charlotte
AMA July 2008 Event: Improving Marketing ROI with Web Analytics
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SPEAKER: Kyle Bumgardner, Director of Business Development,
WebsiteBiz
- DATE: Wednesday, July 9, 2008
- LOCATION: Dilworth Neighborhood Grille, 911 East Morehead
St., Suite 200, Charlotte, N.C. 28206
- TIME: 5:30pm: Casual Buffet, Cocktails and Networking;
6:30pm: Program
- PRICE: $20.00 AMA members and students, $35.00
non-members and at the door
Event Summary:
Companies are increasingly looking to web analytics as a tool for
clearly defining the ROI of their online marketing campaigns. Please
join us at our July meeting as Kyle Bumgardner, Director of Business
Development with WebsiteBiz, discusses how marketers can use web
analytics data to make informed media decisions and improve ROI across
online and offline marketing initiatives. Using a WebsiteBiz client as
a case study, Kyle will discuss best-of-breed web analytics platforms
currently in use throughout the industry, along with key metrics that
helped the client make informed marketing decisions.
About the Speaker:
Kyle joined WebsiteBiz in 2002 as Director of Business
Development. He is a leader in helping marketers evaluate online
marketing initiatives that drive results. His extensive knowledge of
results driven online marketing coupled with his breadth of business
experience have helped marketers achieve and surpass their goals.
Kyle is an active member of the interactive marketing community and
participant in national industry events.
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Upcoming
Charlotte AMA Events
August 2008: Mobile marketing
Francis Shepherd, Senior Engineer from
Apple, will share strategies for developing content and applications
that engage customers in the new wave of mobile marketing just ahead.
September 2008: Out-of-home
advertising
Representatives of Adams Outdoor
Advertising will discuss the expanding world of out-of-home advertising,
and how it is providing products and experiences to create brand
awareness and an increased level of recall at the point of the purchase.
October 2008: Small is the new
big
Tom Barbita, VP of Marketing for
Cheerwine, will discuss how small brands have an opportunity to build
strong brand advocates by building loyalty and confidence through
intimate, relevant and comfortable marketing, advertising and branding
initiatives.
To learn more about
these upcoming events or to register, please visit
http://www.charlotteama.com
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Get engaged: CAMA Volunteer Opportunities
Make your Charlotte AMA membership work for you.
Volunteer to assist the chapter in one or more of the following areas.
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Technical Webmaster
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Event Photographer
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New member greeting & orientation
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Proactive recruiting
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Member renewal calls
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Registration table assistance
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Greeting attendees/answer questions
Remember your Charlotte AMA
membership will work for you if you work it. To become a Charlotte AMA
volunteer, please contact
Spencer Williams at:
spencer_williams@metronetworks.com
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The CAMA job bank; your career
resource
The Charlotte AMA Job Bank posts marketing job opportunities in
organizations located within the states of North Carolina and South
Carolina. To notify the chapter of a job opportunity, send an email with
the job specifics and job contact information to Barbara Ivey at
jobs@charlotteama.com.
For a complete
listing of all job postings, please visit:
http://www.charlotteama.com/jobs/index.htm
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CAMA
Member Profile - Keri Glover
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Name: Keri
Glover
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Employment:
C.A.T.S.
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AMA member since:
February, 2008
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Hometown:
Queens, New York
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Personal Stats:
I am married with a four year old
daughter. My diverse professional background includes sales,
marketing, account management, promotions, and education. I have
worked for several organizations including Gillette, Coca-Cola, D.L.
Blair, Inc., the New York City Board of Education, and the Orange
County School Board in Florida.
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Last book read:
Leading from the Inside-Out, by
Dr. Mario Barrett III
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Why you joined AMA:
I joined the AMA to meet people, network, and get involved in new
activities outside of work.
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Company whose branding you admire, and why:
I think Nike has
done a great job of creating an identity that transcends race,
culture, socio-economic status, and connects people to their products
in a very individual way.
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Most significant trend currently affecting the marketing,
communications and PR industry in the U.S.:
The increased use
of social media.
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Advice to college graduate just starting a career in marketing,
communications and PR:
To stay abreast of
industry trends, network, and constantly expand your skill set.
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Welcome
to our newest members
The
Charlotte AMA proudly recognizes our newest members:
- Sarah Dunnam
- Courtney Bryan
- Gianni Liburdi
- Amol Kulkarni
- Michael Coombs
- Colleen Dillman
- Philip Milhoan
- Susan Reagon
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CAMA
Sponsorship Opportunities
Corporate sponsors support our chapter and we encourage members and all
Charlotte marketers to consider them when you have marketing services
needs.
Available sponsorship
levels:
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Platinum
Sponsorship: Annual Presenting Sponsor
$5,000 (equivalent value of $7,500)
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Gold
Sponsorship: Annual Chapter Sponsor
$3,000 (equivalent value of $4,000)
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Bronze
Sponsorship: Seasonal Chapter Sponsor
$2,000 (equivalent value of $3,500) for Fall or Spring
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Crystal
Sponsorship: Event Title Sponsor
$1,000 (equivalent value of $1,500)
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Event Only
Sponsorship: Speaker Sponsor
$750 (equivalent value of $950)
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Event Only
Sponsorship: Conference Sponsor
$500 (equivalent value of $750)
To discuss
sponsorship opportunities, please contact:
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The Board appreciates and recognizes
the support of the following corporate sponsors:
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Update
your AMA International membership records
Current AMA members are reminded to log
into the national AMA web site and update important membership
information, including contact information, communication preferences,
and publication/SIG selections. Please visit:
http://www.marketingpower.com
then log in and/or register.
Update your Charlotte AMA profile by
paging down to the email footer, then look for: To manage your
profile...
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