• August Meeting: Tune out the static in your mobile marketing buzz
• Upcoming CAMA Events
• Get engaged: CAMA volunteer opportunities
• The CAMA job bank; your career resource

• Mplanet: Learn, Grow, Prosper in this new marketsphere
• Welcome our New Members
• CAMA sponsorship
• Update your contact information

Charlotte AMA August 2008 Event: Tune out the Static in your mobile marketing buzz 

• SPEAKER: Francis Shepherd, Senior Systems Engineer, Apple
• DATE: Wednesday, August 13, 2008
• LOCATION: Dilworth Neighborhood Grille, 911 East Morehead St., Suite 200, Charlotte, N.C. 28206
• TIME: 5:30pm: Casual Buffet, Cocktails and Networking; 6:30pm: Program
• PRICE: $20.00 AMA members and students, $35.00 non-members and at the door

Event Summary:

There is no way to avoid it, shift is happening everywhere. User driven content and "back channel" conversations are shaping brand recognition in unique ways. As users become mobile, understanding the landscape and developing a "smart" Web 2.0 strategy is essential. Extensible platforms like the iPhone and the iPod Touch leverage your brand's buzz through innovation. Rich media content provides new marketing opportunities to deliver your mobile message. Join in the conversation and explore Apple's creative technologies, to fine tune your mobile impact and extend your online presence while engaging emerging trends.

About the Speaker:

Francis Shepherd is a Senior System Engineer for Apple in North Carolina. With over 30 years experience in the communication arts field, his career has transcended advertising photography, print and web design, interactive media, software development, visual FX production, and technology consulting. Before coming to Apple, he worked as an advertising photographer in Dallas,TX and Cologne, Germany, founded Digital Valley Design in Chadds Ford, PA, and served as creative director for DADA DATA in Cary, NC. He is the founder of the Carolina Final Cut Pro Users Group and publishes an Arts & Creative News feed (http://www.carolinafcpug.org/blog/). Francis is a frequent technical presenter at conferences, workshops, and media events. His focus areas include integrating media into learning environments, mentoring content innovators in digital media initiatives, meme tracking, and exploring new trends with emerging technologies.

Upcoming Charlotte AMA Events

September 2008: Out-of-home advertising  

Representatives of Adams Outdoor Advertising will discuss the expanding world of out-of-home advertising, and how it is providing products and experiences to create brand awareness and an increased level of recall at the point of the purchase.

October 2008: Small is the new big

Tom Barbita, VP of Marketing for Cheerwine, will discuss how small brands have an opportunity to build strong brand advocates by building loyalty and confidence through intimate, relevant and comfortable marketing, advertising and branding initiatives.

To learn more about these upcoming events or to register, please visit http://www.charlotteama.com 

Get engaged: CAMA Volunteer Opportunities

Make your Charlotte AMA membership work for you. Volunteer to assist the chapter in one or more of the following areas.

• Technical Webmaster
• Event Photographer 
• New member greeting & orientation
• Proactive recruiting
• Member renewal calls
• Registration table assistance
• Greeting attendees/answer questions

The Charlotte AMA Job Bank posts marketing job opportunities in organizations located within the states of North Carolina and South Carolina. To notify the chapter of a job opportunity, send an email with the job specifics and job contact information to Barbara Ivey at jobs@charlotteama.com.

For a complete listing of all job postings, please visit: http://www.charlotteama.com/jobs/index.htm

CAMA Sponsorship Opportunities

Corporate sponsors support our chapter and we encourage members and all Charlotte marketers to consider them when you have marketing services needs.

Available sponsorship levels:

• Platinum Sponsorship: Annual Presenting Sponsor
  $5,000 (equivalent value of $7,500)

• Gold Sponsorship: Annual Chapter Sponsor
  $3,000 (equivalent value of $4,000)

• Bronze Sponsorship: Seasonal Chapter Sponsor
  $2,000 (equivalent value of $3,500) for Fall or Spring

• Crystal Sponsorship: Event Title Sponsor
  $1,000 (equivalent value of $1,500)

• Event Only Sponsorship: Speaker Sponsor
  $750 (equivalent value of $950)

• Event Only Sponsorship: Conference Sponsor
  $500 (equivalent value of $750)

To discuss sponsorship opportunities, please contact:

• Randy Mintken
  Vice-President, Sponsorships
  Phone: 704-763-9681
  E-mail: randy.mintken@gmail.com

The Board appreciates and recognizes the support of the following corporate sponsors:

	Charlotte Business Journal http://charlotte.bizjournals.com The region’s best source of local business news, plus business development tools. For more information and a special AMA member subscription offer, call 704-973-1155.
	iMeasureMarketing http://www.imeasure-marketing.com
	TPM http://www.tpm.com/
	Digital QuickColor http://www.dqpress.com/

Update your AMA International membership records

Current AMA members are reminded to log into the national AMA web site and update important membership information, including contact information, communication preferences, and publication/SIG selections. Please visit:

http://www.marketingpower.com then log in and/or register.

Update your Charlotte AMA profile by paging down to the email footer, then look for: To manage your profile...