| The Charlotte AMA Newsletter: October 2008 | Get on board. |
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In this Issue:
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Charlotte AMA October Meeting: small is the new BIG.
How to gain leverage and stand out from the giants while growing a business on limited marketing dollars.
The food and beverage channels are becoming more and more cluttered. The Goliath's are taking over shelf space through massive marketing initiatives and international advertising campaigns. All of these messages are creating a fragmented and disjointed mix of media and messaging platforms for which brands must compete. Millions of dollars are being spent everyday by these massive global brands on getting there message, image and product in your face, and hopefully in your hands. Working with some of the leading conglomerate ad agencies, these brands are using television, radio, print and interactive campaigns to shove there messages down our throats. So, how does a small, locally manufactured, regional brand compete against these challenges. By taking advantage of what others might see as weaknesses. Using there size and geographic location, smaller brands are able to be nimble, efficient and engaging brand experiences. This new breed of thought-driven leaders is not tied to tradition and can produce multi-faceted, brand-building campaigns, generally faster and with more awareness and consumer applause than the big guys. Outline of talk:
Speaker Bio: Tom Barbitta has over 20+ years of sales and marketing “global brand” experience focused on innovative brand strategy, bringing new products to market, and sales planning and execution. With his tenure, Tom has acquired a deep understanding of consumers and their behaviors relative to “where brands today need to be”. His experience spans a wide range of U.S. based multinational company’s specific to the food, beverage and tobacco categories.
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November 2008: Being Different in a Crowded Marketplace Cat Moriarty from USPS joins us. This event is joint sponsored with the CDMA.
To learn more about these upcoming events or to register, please visit http://www.charlotteama.com CAMA Podcast Ingrid Travis James has posted our Chapter's first podcast. This month, she gives you a preview of our October monthly meeting with Speaker, Tom Barbitta. You can find a link to our podcast on our website www.charlotteama.com, and it is also located on iTunes under "charlotteama". You can also subscribe to our podcast by going to our homepage selecting podcast then right click on the RSS icon. Copy the RSS link. Then open iTunes. Click Advanced/Subscribe to Podcast then paste in the link. Save the Date for the Oktoberfest Open House Digital Quickcolor and CAMA invite you to an Open House and Oktoberfest. Enjoy food and beverages while you learn powerful tools that will enhance your ability to create superior marketing solutions.
Date: Thursday, October 16th
Time: 5:30pm - 8:00pm
Location: Digital Quickcolor, 1522 Crossbeam Drive, Charlotte
Pre-register for fantastic door prizes and to confirm your attendance.
Registration Deadline October 8th; $5 at the door if not pre-registered
To register, go to www.dqfest.com
Hope to see you there!
Upcoming Brand Strategy/SIG Meeting
At our upcoming meeting, we will discuss various techniques available at our disposal and practice a quick crash course in do-it-yourself research within the team. The meeting will last about 1 to 1.5 hours. We hope to see you there! Topic: Qualitative Research Methodologies Date & Time: Wednesday October 22nd at 9 AM Location: Dilworth Neighborhood Grill, Charlotte NC This is a free event so no food or beverage will be provided. Future meetings for this group will focus on planning, branding, and brand strategy. Look for meeting notices in future monthly newsletters. Celebrate Halloween with AAF Celebrate this Halloween with American Advertising Federation (AAF). Admission is only $5. There will be free food and beer while it lasts and live music from Jem Crossland and the Hypertonics. https://www.aafcharlotte.com/events/45/ SECOND ANNUAL Dead Man's Party Thursday, October 23, 2008 5:30pm until... The Morehead Street Tavern, 300 Morehead St, Charlotte, NC 28202 Sponsored by AAF Charlotte, Ad2 Charlotte and Greenspon Advertising COSTUMES OPTIONAL, BUT PRIZES WILL BE AWARDED TO THE BEST! Get ready to party like a dead rockstar. It's gonna be spooktacular, of corpse! Welcome our New CAMA Members
CAMA’s Fall New Member Orientation Please join us on Wednesday, November 5 from 6:00pm 7:00 pm at Dilworth Neighborhood Grille located at 911 East Morehead St., Suite 200, Charlotte, 28206 map Following the orientation, get to know other new AMA members by joining us for some social networking time also at Dilworth Neighborhood Grill. Questions? Please contact Christine Eubanks, eubanks@lgaadv.com |
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Mplanet, a one-of-a-kind forum, is brought together by American Marketing Association along with its partners, Bain & Company and the Wharton School of Business. At this event, some of the best B2B and B2C marketing leaders and luminaries will share the latest thinking, ideas, innovations and their visions for tomorrow.
Mplanet will help equip you to navigate through B2B and B2C challenges of the New Marketsphere. At Mplanet, you will -
Visit Mplanet today to learn how you can be more effective as a marketer and also gain greater knowledge to help you and your company’s goals.
Mplanet 2009: Orlando, FL
Date: January 26, 2009 - January 28, 2009
Location: Rosen Shingle Creek Resort, Orlando, FL 32819
Register by November 15, 2008 (12:00 AM) for early registration fee. When registering, please support our local chapter by including Charlotte offer code CHCHA.
Wednesday December 3, joint CAMA-BMA social at Bobcats Arena.
More details to follow…
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Charlotte AMA on MySpace We have a new MySpace page www.myspace.com/charlotteama. Become our friend on MySpace and connect with your peers who are interested in marketing in Charlotte. Also, you’ll benefit by getting updates on the latest info from our chapter. Free to join! Charlotte AMA Blog Follow this link www.charlotteama.blogspot.com. Read blog content from AMA members and post comments. Feel free to post a comment.
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| Get engaged: CAMA Volunteer Opportunities
Make your Charlotte AMA membership work for you. Volunteer to assist the chapter in one or more of the following areas.
Remember your Charlotte AMA membership will work for you if you work it. To become a Charlotte AMA volunteer, please contact |
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The CAMA job bank; your career resource
The Charlotte AMA Job Bank posts marketing job opportunities in organizations located within the states of North Carolina and South Carolina. To notify the chapter of a job opportunity, send an email with the job specifics and job contact information to Barbara Ivey at jobs@charlotteama.com. For a complete listing of all job postings, please visit: http://www.charlotteama.com/jobs/index.htm
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CAMA Sponsorship Opportunities Corporate sponsors support our chapter and we encourage members and all Charlotte marketers to consider them when you have marketing services needs. Available sponsorship levels:
To discuss sponsorship opportunities, please contact:
The Board appreciates and recognizes the support of the following corporate sponsors:
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Update your AMA International membership records Current AMA members are reminded to log into the national AMA web site and update important membership information, including contact information, communication preferences, and publication/SIG selections. Please visit: http://www.marketingpower.com then log in and/or register. Update your Charlotte AMA profile by paging down to the email footer, then look for: To manage your profile... |
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, Cheerwine
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