For the past 75 years, the American Marketing Association has been making an impact on the marketing world through resources and expertise provided to its members. In 1982, a chapter was established in Charlotte to help bring the innovation of the organization to a vastly growing region of the country. Since then the Charlotte American Marketing Association (AMA-CLT) has become a vital element to the national organization and the Queen City!
Boasting a roster of over 200 members, AMA-CLT is one of the largest professional organizations in the Queen City; offering networking opportunities and educational programs bringing awareness to current trends within the marketing, digital, and communications industries.
Over the past 30 years AMA-CLT has helped enrich professionals clout through its programming, network and knowledge. With a board and volunteers of 40+ marketeers, AMA-CLT continues to provide an environment where marketers may connect, learn, and grow!
Without a marketing plan, you may feel like you’re treading water instead of making a bigger impact. Bring your marketing planning challenges and learn the skills to identify key partners, influence priorities, gain buy-in, build a modern plan and more.
December 7-8; February 22-23; May 8-9
Marketers need to create messages that are extremely clear, instantly engaging and relevant across an array of formats from websites and email to sales sheets and tweets. Share your writing samples and leave better equipped to engage your customers.
Learn to be more proactive and strategic with your B2B marketing. We’ll start by helping you redefine your value proposition and springboard into creating a plan to meet your organization's objectives, capabilities and budget.
Guided by the wisdom of a seasoned consultant and several contributing experts, we’ll help you develop consumer focused messages, a consumer sensitive marketing mix and an overall consumer centric brand. You’ll learn what’s already happening in the industry and recognize how your organization measures up.
Learn what it means to write well in today’s integrated communications landscape. This class will cover effective storytelling and how that translates into areas like brochures, fundraising letters, video scripting, feature writing and more. You’ll have plenty of chances to do hands-on activities to test your new learning in these areas.
March 8-9, June 12-13
Great content fuels marketer’s efforts to reach and engage customers at every stage of the buying process. It’s about sharing information rather than solely pitching products. Learn how to build an effective content marketing strategy by harnessing the power of storytelling.
This course delivers a solid understanding of new digital technologies and strategy development. You’ll spend time gaining knowledge in audience segmentation, customer journey, pathways to conversion, digital communications, analytics and more.
Integrated marketing communication is one of the hottest topics in the industry, yet planning and execution remain a challenge in today’s rapidly changing environment. You’ll learn how to create successful plans and leave with a roadmap that delivers the right message to the right audience in the right place.
The digital revolution has changed how we write online. Learn best practices for digital writing on social media, websites, blogs, email and texts. Plus, we’ll dive into creating effective presentations. You will leave with a framework for selecting the right writing tool to engage your target audiences.
Professional services marketers face many unique challenges. Learn how to overcome hurdles like legal regulations, competing in a crowded field and dealing with buyer uncertainty. You’ll leave with the skills to create an internal brand plan that everyone (not just the marketing department) can use.
Annual In-Kind Sponsors
Become A Sponsor
Becoming a sponsor of the AMA can help you get your message out to the largest group of marketing professionals in the Charlotte area. No other group offers you this level of targeted exposure and access to the region’s marketing community. Click here to learn more about AMA Charlotte’s sponsorship opportunities.
We would like to thank the following sponsors who have actively chosen to support AMA Charlotte through sponsorship or by donating services for the benefit of the chapter. Learn more about AMA Charlotte’s sponsorship opportunities.