Any brand can build an influencer marketing program from the ground up even with a small budget. And guess what, it can be extremely successful.
Successful organizations like AMA Charlotte are powered by deeply committed people working shoulder-to-shoulder, behind the scenes, to keep them alive. As the Chapter launches its new programming year, I had the pleasure of talking with Sara Beaty, the new President, about why she took on this huge responsibility.
How do we become a creative genius? Is anyone capable of striking an idea that leads to a creative achievement? Where do those lightening strike ideas come from and how can we have them?
According to Allen Gannett's book "The Creative Curve", there is a science behind achieving commercial success in any creative endeavor.
Meet Allen Gannett. CEO and founder of TrackMaven, a marketing analytics software platform that helps marketers, like yourself, take a deep breath and easily prove your marketing ROI across every channel. If you’re like most marketing professionals, you can definitely relate to justifying your marketing game. TrackMaven gives you a leg up - they take care of the dirty work and make you, the marketer, look like a rockstar.
Madonna sang about living in a material world and I’m here to tell you that we are living in an omni-channel world. Marketers now need to provide a seamless experience, regardless of channel or device. The rise of digital technologies and the intersection of data combined with a millennial generation present challenges that skilled marketing practitioners need to get their strategic arms around.