Meet the Marketer: Allen Gannett, CEO and Founder of TrackMaven and Author of The Creative Curve

Meet Allen Gannett. CEO and founder of TrackMaven, a marketing analytics software platform that helps marketers, like yourself, take a deep breath and easily prove your marketing ROI across every channel. If you’re like most marketing professionals, you can definitely relate to justifying your marketing game. TrackMaven gives you a leg up - they take care of the dirty work and make you, the marketer, look like a rockstar.

5 Tips for Living in an Omni-Channel World

Madonna sang about living in a material world and I’m here to tell you that we are living in an omni-channel world. Marketers now need to provide a seamless experience, regardless of channel or device. The rise of digital technologies and the intersection of data combined with a millennial generation present challenges that skilled marketing practitioners need to get their strategic arms around.