With the holidays on the horizon (cue the freak out that we only have a few weeks left to finish up our holiday shopping. Ekk!), it’s pretty clear that holiday marketing campaigns are in full effect. If you’re like me and you’ve been blasting Mariah Carey’s “All I Want for Christmas Is You” 7-weeks out, you’ll get a major kick and maybe even some marketing inspo out of some of our top holiday campaign picks.
Successful organizations like AMA Charlotte are powered by deeply committed people working shoulder-to-shoulder, behind the scenes, to keep them alive. As the Chapter launches its new programming year, I had the pleasure of talking with Sara Beaty, the new President, about why she took on this huge responsibility.
How do we become a creative genius? Is anyone capable of striking an idea that leads to a creative achievement? Where do those lightening strike ideas come from and how can we have them?
According to Allen Gannett's book "The Creative Curve", there is a science behind achieving commercial success in any creative endeavor.