By: Caitlin Rodermund
It is no surprise that social media is a driving force for most businesses in the 21st century. But it is not just about creating these accounts; it is about using them to your advantage. Many factors can determine whether your post gets that double tap likable quality or vanish into cyber space. A strong social media presence can have a huge impact on the success of a business. So how do you maximize your social media footprint? Here are a few helpful tips to get you on the right path to successful social media.
1. Timing is everything
Posting successful content on your social media pages is correlated with the timing of each post. It is important to look at the analytics and see when your followers are mostly online and active. It is important to get the timing right so the most amount of traffic sees the your post.
2. Follow through with posts
If you are a business that likes to have multiple events a month you need to be posting about each one of those events. Not only do you need to post about the upcoming events but also recap on the previous one. The smart strategy would be to take as many pictures as you can at the event and post one of those. It also helps keep your account consistent and reliable.
3. #Hashtags, locations, and tags
Hashtags are essential in all of your posts in order to reach as many people as possible. They do not always have to be super creative but make them relevant to the posts. If you are posting about exercising put hashtag #healthy. People who search the word healthy will see your post pop up and it might enhance their interest. Locations are necessary because they allow you to notify the audience of your location without having to add it into your caption. People can then click on your location and see where you are and other posts with that location. Also, if you are collaborating with another company/organization make sure you tag them. They might repost your posting and show it to all of their followers.
You might think all of this is trivial in the grand scheme of daily operations but it will make a difference. Social media is only getting bigger and staying in tune with all of the added features is essential to being successful with online marketing. While it might help to have a savvy social media coordinator not everyone can hire one. These hints will help your business get that second look from all your followers and non-followers. Never stop thinking of creative ways to spice up your social media and add that extra flare to your business. If you are interested in more aspects of social media and marketing I highly suggest joining AMA. Check out the Charlotte AMA social media accounts and website and learn how to get involved.