Mar
27
11:00 AM11:00

AMA Luncheon - Discussion on Global Marketing

Join the Charlotte AMA and guest panelists Leah Perkins (Coats & Clark), Tina Deatherage (Ingersoll Rand) and Jeff King (Greenworks Tools) for a discussion on Global Marketing. We'll be tackling questions on strategy, team structure, new market initiatives & technology.

Guest Panelists:

Parking is available in the parking garage across the street. Lunch is provided with ticket purchase. Register here.

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Mar
20
6:00 PM18:00

Partner Event: Marketing Talent Charlotte CMO Series

Join us on March 20th at AvidXchange for Marketing Talent Charlotte's annual CMO Leadership series that brings together a cross industry panel of global and national marketing leaders. Register here.

CMO Panel: 

  • Brian Hovey, Chief Marketing Officer – Honeywell
  • Red Maxwell, Chief Marketing Officer – AvidXchange, Inc
  • Holly Paeper, Vice President, Marketing – Ingersoll Rand
  • Matthew Quale, Chief Marketing Officer – Brighthouse Financial
  • Rod Troni, President/CEO – Sky Valley Foods

Moderator: Craig Lund, President Marketing Talent Inc

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Libations & Donations with AIGA Charlotte
Dec
6
6:00 PM18:00

Libations & Donations with AIGA Charlotte

‘Tis the Season for Libations & Donations!

Join us for AIGA Charlotte's annual Libations & Donations holiday party at Tyber Creek on Tuesday, December 6th, as we celebrate a very merry 2017 in the Queen City! This year we’ll be raising funds for the AIGA Design Continuum Fund, which supports local creatives who wish to pursue higher education in design.

Your $10 contribution at the party will go to fund a scholarship to a student in need – we will be awarding our very first scholarship in Spring 2018!

Attire is holiday festive.

Come join us to raise a glass and raise money for a good cause!

Register here!

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Tips For Building a Marketing Department From Scratch
Nov
14
6:00 PM18:00

Tips For Building a Marketing Department From Scratch

Understanding how to view, build, measure, and communicate marketing initiatives and wins are critical to sustained success. What do shareholders care about? How do you best align with sales? What initiatives are worth your time? How do you best leverage both external and internal resources? These are all questions that Steven Zahurones and the team had to answer when they took on the challenge of bringing marketing to InteliChart for the first time in the company’s history.

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Digital Marketing: The Case for More Bad Ideas
Sep
13
6:00 PM18:00

Digital Marketing: The Case for More Bad Ideas

Join us on Wednesday September 13 for a digital marketing event with Jason Keath at Union. Register here.

Having a system for creativity is overlooked at many agencies and brands because it's expected to be a given. That the people we hire are the creative process. Buying more whiteboards or just planning more brainstorms rarely does much to increase the creative ideas you're able to generate, as an individual or company. 

Jason Keath, founder and CEO of Social Fresh, flips standard creative thinking on its head as he makes the case for more bad ideas. Jason has worked with some of the largest companies in the world to train their digital marketing teams and design a better creative process. Learning how to define and encourage bad ideas across your organization will make your business more innovative and more successful. Innovative companies see an increase in sales, talent retention, and productivity. But it requires a commitment and refocus on creative culture. Do you have what it takes to invest in more bad ideas?

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Omni-Channel: Developing Digital Experiences that Support In-Store & Online Growth with Eric Hanson (Lowe's Home Improvement)
May
17
6:00 PM18:00

Omni-Channel: Developing Digital Experiences that Support In-Store & Online Growth with Eric Hanson (Lowe's Home Improvement)

Join AMA Charlotte & Eric Hanson from Lowe's on Wednesday May 17 at The Unknown Brewing Co from 6:00-8:00pm. Eric Hanson is the Director of Digital Experience, Product Management and Omni-Channel Integration at Lowe’s Home Improvement.

One beer and food is included in the ticket price. Street parking is available.

Thank you to our event sponsors: Sprinklr, Wray Ward, Scott Brown Media Group, The Unknown Brewing Co. and Leland on Location.

Thank you to our annual sponsors: The Creative Group, Boingo Graphics, Charm Creative and Helio One Marketing Firm

Register here: http://bit.ly/2nhknwQ

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May
17
11:00 AM11:00

Cannes Film Critique

Artists and filmmakers gather to analyze and discuss The 48 Hour Film Project as a platform to grow visibility for Charlotte as a cultural center among the world’s largest film festivals.

Each year more than 130 cities around the world compete in The 48 Hour Film Project. Each city sends their winning film to Filmapalooza, The 48 Hour Film Project’s international film festival. 12-14 films are chosen from this festival to premiere at Cannes for a chance to win $5,000. Join our expert panelist to discuss elements of each film and why it was chosen among the best films.

Our goal is to put Charlotte on the world stage. It begins here tonight!

This event is free. Purchase preferred seating for only $5. This will put you closer to the front where you can add your thoughts to the discussion.

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Market Charlotte Dinner: CMO Panel on 2017 Marketing Trends
Apr
18
6:00 PM18:00

Market Charlotte Dinner: CMO Panel on 2017 Marketing Trends

Join the Charlotte AMA as we host a CMO panel on 2017 marketing insights for this year's Market Charlotte event!

Parking is free. Dinner and open bar for beer/wine included. 

AMA Members, VIP ticket holders and AMA Sponsors - join us one hour early (starting at 5pm) for exclusive networking hour sponsored by Stephen Gould Corporation.

Discussion topics will include the collision of media and technology, Internet of things, innovation, customer experience and marketing talent. Last year, we attracted an audience of 100+ -- you can check out a video from last year's event above.

Panelists

Jenn Thompson McGuigan, CMO at the American City Business Journals 

Mark Ingram, CMO at UMS Results

Neal Davis, CMO at Dais X.

Moderator:

Laura Hudson, The Bald Marketer

Sponsored By

 
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Mar
13
6:00 PM18:00

AMA Digital Series - Google Tips for Optmizing Your Mobile Strategy with Amy Gold (Google)

Join the Charlotte AMA & UNION as we present our next Digital Series event - Google Tips for Optimizing Your Mobile Strategy with Amy Gold (Google)! 

Register here: https://www.eventbrite.com/e/ama-digital-series-google-tips-for-optmizing-your-mobile-strategy-with-amy-gold-google-tickets-30819750704

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Feb
22
11:00 AM11:00

AMA Luncheon: Visual Commerce - Converting Browsers to Buyers

Join the Charlotte AMA for our first luncheon of the year! We are hosting Dr. Nima Jalali from UNCC as he discusses his most recent publication...

Turning Selfies into Dollars

Visual social media platforms such as Instagram are on the rise, and photos posted by consumers on such platforms often include brands. Despite substantial increase in the visual user-generated content, few brands are incorporating these photos in their marketing efforts. Dr. Jalali discusses this new marketing opportunity for brands, and shares some insights from his research in this area.

Background

Nima Jalali is an Assistant Professor in the Department of Marketing in the Belk College of Business at UNC Charlotte. Dr. Jalali’s primary research interests include social media and digital marketing. In his research projects, he utilizes statistical modeling to gain marketing insights from customer’s online activities, which potentially helps brands enhance their social media and digital strategies and tactics. Dr. Jalali received his Ph.D. in Marketing from the University of Wisconsin-Milwaukee.

Parking & lunch buffet are included in the ticket price.

Doors open at 11:00 am. Presentation will begin at 11:45 am.

Register here: https://www.eventbrite.com/e/ama-luncheon-visual-commerce-converting-browsers-to-buyers-tickets-31265209082

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“Marketing Speed Dating” Matching Your Passion to the Marketing Field!
Feb
13
7:00 PM19:00

“Marketing Speed Dating” Matching Your Passion to the Marketing Field!

The UNC Charlotte Student Chapter of the American Marketing Association in partnership with the Charlotte Professional AMA Chapter Presents: Marketing Speed Dating Matching Your Passion to the Marketing Field!

Talk to people in the following areas/companies

  1. Media- Noelle Frederickson, Retail Services, VAXN Promotion Manager, WSOC-TV
  2. Agency- Hannah Huffman, VP Pinckney Marketing 
  3. Analytics- Daniel Boyce, VP, Business Development, MSIGHTS
  4. Red Ventures- David Busshart, Campus Recruiter
  5. Marketing Generalist- Daniel Bliley, VP Marketing, Passport
  6. Sales- Brandon Bogan, Professional Clothier, Tome James Clothing
  7. Sports Marketing- Andrea Young, Wolfe Solutions
  8. Social Media- Kristen Miller, Digital Marketing Specialist for Retirement Clearinghouse
  9. Working on a Branding rep
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Jan
25
6:00 PM18:00

Tips for Planning Your 2017 Digital Marketing Budget

Join AMA Charlotte and UNION as we host Cassie Bernat to discuss Tips for Planning Your 2017 Digital Marketing Budget.

Cassie Bernat is a social media marketing professional currently working as the Social Media & Content Marketing Manager at ACN in Concord. She has 5 years of social media marketing experience for brands like Chiquita, Fresh Express, Off Broadway Shoe Warehouse, and Rack Room Shoes. Cassie is originally from Indiana and is a huge Notre Dame and Colts fan. Cassie currently calls South End home and loves every part of the ever-changing neighborhood.

https://www.linkedin.com/in/cebernat

Register here: https://www.eventbrite.com/e/digital-series-tips-for-planning-your-2017-digital-marketing-budget-tickets-30819717605

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Dec
6
6:00 PM18:00

AMA Silverbell Shindig Charity Mixer

Back by popular demand - the Silverbell Shindig Charity Mixer!

Join a mash-up of networking organizations as we make a difference in the Charlotte community.

All proceeds go towards this year's charity organization, the Ronald McDonald House of Charlotte. The Ronald McDonald House is a "home away from home" for families of more than 3.7 million seriously ill children each year. Every night, more than 10,000 beds are available for families away from home receiving medical treatment for their children in 52 different countries. Partnering with the Ronald McDonald House of Charlotte offers families of sick children in Charlotte-area medical facilities an economic alternative during short-term and long-term hospital stays as well as comfort and support during their difficult time.

Register here: https://www.eventbrite.com/e/silverbell-shindig-for-charity-tickets-27100275654

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Dec
1
6:00 PM18:00

Exploring Lead Generation, Budgets & Marketing Alignment with Hubspot!

Join us to hear from Jennifer Snyder from HubSpot. Jennifer is an agency growth consultant and senior channel account manager for the HubSpot partner team. Her role at HubSpot focuses on helping agencies to grow and expand their service offering by implementing integrated inbound marketing strategy and sales enablement.

In this workshop, you’ll discover how to create goals both teams can be accountable for, how to build and justify a marketing budget based on those goals, how to define marketing qualified leads (MQLs) and sales qualified leads (SQLs), how to incorporate lead scoring protocols, and how to refine your demand and lead generation processes to support a better sales-marketing relationship.

This workshop is important for any marketer - whether agency, enterprise, or business owner - who needs a better way to justify and show value in marketing spend, as well as a better process to close more leads into sales.

Big THANK YOU to our sponsor Pinckney Marketing for making this event possible!

Register here: https://www.eventbrite.com/e/exploring-lead-generation-budgets-marketing-alignment-with-hubspot-tickets-29462216282

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