Nov
27
7:30 AM07:30

Start Your Day With AMA

The Charlotte chapter of the AMA is very excited to be launching Start Your Day with AMA in the Charlotte metro area. This is an informal series for AMA members, prospective members and guests to meet for coffee and conversation to engage and network with each other.

RSVP Here

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Dec
6
11:30 AM11:30

AMA Members Only - Telling Stories for Today's Audience Series: Part 2- The Big Interview

Interviewing for a story can be difficult and the team at Spiracle Media will share their tips to getting the most out of every opportunity. What makes the person you are interviewing feel comfortable? What kind of questions will lead to the most revealing answers? What's the number one skill to having success while interviewing someone for a story?  You'll find the answers to all of these questions and more at this session at the Spiracle Media office and studios in South End.

Register Now

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Jan
10
11:30 AM11:30

AMA Members Only - Telling Stories for Today's Audience: Part 3- Video Marketing

Video is hot right now in marketing, but how do you use it effectively?  The team at Spiracle Media will walk you through the different uses for all the types of videos being produced.  What makes a good social media video?  Why do all videos seem to run 90 seconds long? How can I create an effective video marketing campaign?  We’ll work through all those questions while sharing some examples of each style you may consider putting into action for your brand.

Register Now

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Nov
15
5:30 PM17:30

Marketing Machine Book Launch

  • Parker Poe Adams and Bernstein at Three Wells Fargo Center (map)
  • Google Calendar ICS

The Wharton Club of Charlotte is pleased to welcome author Guy R. Powell for the launch of his forthcoming book, Marketing Machine: The Secret History of the Future of Marketing (ROI)!

Register Now

Marketers are faced with a plethora of challenges in delivering growing revenue in a predictable and cost-effective way.  As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty.

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Nov
8
11:30 AM11:30

Telling Stories for Today's Audience Series: Part 1- The Creative Process

The team at Spiracle Media will walk you through their creative process and show you how they've created stories for some of the biggest brands in the Charlotte market.  They'll share some of the devices they use when approaching difficult stories and how they've turned those into some of their best award-winning videos. 

Register Now

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Mar
27
11:00 AM11:00

AMA Luncheon - Discussion on Global Marketing

Join the Charlotte AMA and guest panelists Leah Perkins (Coats & Clark), Tina Deatherage (Ingersoll Rand) and Jeff King (Greenworks Tools) for a discussion on Global Marketing. We'll be tackling questions on strategy, team structure, new market initiatives & technology.

Guest Panelists:

Parking is available in the parking garage across the street. Lunch is provided with ticket purchase. Register here.

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Mar
20
6:00 PM18:00

Partner Event: Marketing Talent Charlotte CMO Series

Join us on March 20th at AvidXchange for Marketing Talent Charlotte's annual CMO Leadership series that brings together a cross industry panel of global and national marketing leaders. Register here.

CMO Panel: 

  • Brian Hovey, Chief Marketing Officer – Honeywell
  • Red Maxwell, Chief Marketing Officer – AvidXchange, Inc
  • Holly Paeper, Vice President, Marketing – Ingersoll Rand
  • Matthew Quale, Chief Marketing Officer – Brighthouse Financial
  • Rod Troni, President/CEO – Sky Valley Foods

Moderator: Craig Lund, President Marketing Talent Inc

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Libations & Donations with AIGA Charlotte
Dec
6
6:00 PM18:00

Libations & Donations with AIGA Charlotte

‘Tis the Season for Libations & Donations!

Join us for AIGA Charlotte's annual Libations & Donations holiday party at Tyber Creek on Tuesday, December 6th, as we celebrate a very merry 2017 in the Queen City! This year we’ll be raising funds for the AIGA Design Continuum Fund, which supports local creatives who wish to pursue higher education in design.

Your $10 contribution at the party will go to fund a scholarship to a student in need – we will be awarding our very first scholarship in Spring 2018!

Attire is holiday festive.

Come join us to raise a glass and raise money for a good cause!

Register here!

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Tips For Building a Marketing Department From Scratch
Nov
14
6:00 PM18:00

Tips For Building a Marketing Department From Scratch

Understanding how to view, build, measure, and communicate marketing initiatives and wins are critical to sustained success. What do shareholders care about? How do you best align with sales? What initiatives are worth your time? How do you best leverage both external and internal resources? These are all questions that Steven Zahurones and the team had to answer when they took on the challenge of bringing marketing to InteliChart for the first time in the company’s history.

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Digital Marketing: The Case for More Bad Ideas
Sep
13
6:00 PM18:00

Digital Marketing: The Case for More Bad Ideas

Join us on Wednesday September 13 for a digital marketing event with Jason Keath at Union. Register here.

Having a system for creativity is overlooked at many agencies and brands because it's expected to be a given. That the people we hire are the creative process. Buying more whiteboards or just planning more brainstorms rarely does much to increase the creative ideas you're able to generate, as an individual or company. 

Jason Keath, founder and CEO of Social Fresh, flips standard creative thinking on its head as he makes the case for more bad ideas. Jason has worked with some of the largest companies in the world to train their digital marketing teams and design a better creative process. Learning how to define and encourage bad ideas across your organization will make your business more innovative and more successful. Innovative companies see an increase in sales, talent retention, and productivity. But it requires a commitment and refocus on creative culture. Do you have what it takes to invest in more bad ideas?

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Omni-Channel: Developing Digital Experiences that Support In-Store & Online Growth with Eric Hanson (Lowe's Home Improvement)
May
17
6:00 PM18:00

Omni-Channel: Developing Digital Experiences that Support In-Store & Online Growth with Eric Hanson (Lowe's Home Improvement)

Join AMA Charlotte & Eric Hanson from Lowe's on Wednesday May 17 at The Unknown Brewing Co from 6:00-8:00pm. Eric Hanson is the Director of Digital Experience, Product Management and Omni-Channel Integration at Lowe’s Home Improvement.

One beer and food is included in the ticket price. Street parking is available.

Thank you to our event sponsors: Sprinklr, Wray Ward, Scott Brown Media Group, The Unknown Brewing Co. and Leland on Location.

Thank you to our annual sponsors: The Creative Group, Boingo Graphics, Charm Creative and Helio One Marketing Firm

Register here: http://bit.ly/2nhknwQ

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May
17
11:00 AM11:00

Cannes Film Critique

Artists and filmmakers gather to analyze and discuss The 48 Hour Film Project as a platform to grow visibility for Charlotte as a cultural center among the world’s largest film festivals.

Each year more than 130 cities around the world compete in The 48 Hour Film Project. Each city sends their winning film to Filmapalooza, The 48 Hour Film Project’s international film festival. 12-14 films are chosen from this festival to premiere at Cannes for a chance to win $5,000. Join our expert panelist to discuss elements of each film and why it was chosen among the best films.

Our goal is to put Charlotte on the world stage. It begins here tonight!

This event is free. Purchase preferred seating for only $5. This will put you closer to the front where you can add your thoughts to the discussion.

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Market Charlotte Dinner: CMO Panel on 2017 Marketing Trends
Apr
18
6:00 PM18:00

Market Charlotte Dinner: CMO Panel on 2017 Marketing Trends

Join the Charlotte AMA as we host a CMO panel on 2017 marketing insights for this year's Market Charlotte event!

Parking is free. Dinner and open bar for beer/wine included. 

AMA Members, VIP ticket holders and AMA Sponsors - join us one hour early (starting at 5pm) for exclusive networking hour sponsored by Stephen Gould Corporation.

Discussion topics will include the collision of media and technology, Internet of things, innovation, customer experience and marketing talent. Last year, we attracted an audience of 100+ -- you can check out a video from last year's event above.

Panelists

Jenn Thompson McGuigan, CMO at the American City Business Journals 

Mark Ingram, CMO at UMS Results

Neal Davis, CMO at Dais X.

Moderator:

Laura Hudson, The Bald Marketer

Sponsored By

 
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Mar
13
6:00 PM18:00

AMA Digital Series - Google Tips for Optmizing Your Mobile Strategy with Amy Gold (Google)

Join the Charlotte AMA & UNION as we present our next Digital Series event - Google Tips for Optimizing Your Mobile Strategy with Amy Gold (Google)! 

Register here: https://www.eventbrite.com/e/ama-digital-series-google-tips-for-optmizing-your-mobile-strategy-with-amy-gold-google-tickets-30819750704

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