Join us to hear from Jennifer Snyder from HubSpot. Jennifer is an agency growth consultant and senior channel account manager for the HubSpot partner team. Her role at HubSpot focuses on helping agencies to grow and expand their service offering by implementing integrated inbound marketing strategy and sales enablement.
In this workshop, you’ll discover how to create goals both teams can be accountable for, how to build and justify a marketing budget based on those goals, how to define marketing qualified leads (MQLs) and sales qualified leads (SQLs), how to incorporate lead scoring protocols, and how to refine your demand and lead generation processes to support a better sales-marketing relationship.
This workshop is important for any marketer - whether agency, enterprise, or business owner - who needs a better way to justify and show value in marketing spend, as well as a better process to close more leads into sales.
Big THANK YOU to our sponsor Pinckney Marketing for making this event possible!