Join the Charlotte AMA for a presentation by UNION's Melanie Jackson on best practices for User Testing
Register here: http://bit.ly/CAMAdigital726
Doors open at 6:00 pm. Presentation begins at 6:30 pm.
Street Parking Available.
Digital marketers of all kinds can benefit from performing User Testing to identify pain points in your customer experience, understand what your customers are thinking, validate strategic decisions and increase customer engagement. How you set up and facilitate your user testing plays a critical role in the quality of the feedback you receive. In this talk, we’ll cover best practices for Web User Testing and some common mistakes you’ll want to avoid.
With 10 years of experience in Digital Marketing, Melanie Jackson has worked as a strategist and client liaison for some of the top companies in consumer brand goods, home furnishings, financial services and healthcare. She helps guide strategic direction for each brand's digital initiatives, covering multiple platforms, while also identifying KPIs and delivering qualified results. Having overseen the launch of multi-million dollar digital platform builds, Melanie enjoys helping fellow marketers continuously improve. She is a Duke-born, but Tar Heel-bred dog-lover living in Charlotte, NC.