Digital Marketing, Analytics & Events Manager | National Gypsum
Job Category: Marketing
Requisition Number: DIGIT001113
Posting Details
Posted: December 15, 2023
Full-Time
Locations
Showing 1 location
Charlotte, NC 28211, USA
Job Details
Description
Job Summary
A key member of the marketing communications team working in conjunction with internal teams and external partners to drive customer engagement through digital marketing initiatives, analytics and the planning and execution of trade events to achieve business objectives. This team member is a multi-faceted marketing manager that will manage updates across the NGC website platform, lead operation of the digital asset management system, and track, analyze and report key performance metrics across the digital marketing platforms. In addition, the Digital Marketing, Analytics & Events Manager will oversee the sales/marketing events calendar and successfully plan, coordinate, and manage National Gypsum’s major trade show appearances.
The successful candidate should be a creative, customer focused, self-starter with strong organizational, project management, and problem-solving skills who values cross-functional team collaboration in a fast-moving environment.
Major Job Responsibilities (not all inclusive)
Digital Marketing
1. Manage content updates for the NGC website platform within the CMS, create new pages, edit and audit existing content, and optimize sites to match our online customer journeys.
2. Assist in the efficient and accurate entry and operation of the Acquia Digital Asset Management (DAM) system as a certified librarian maintaining the quality and integrity of assets.
3. Partner with Lead Marketing Communications Manager in the creation of compelling content that drives customer engagement across multiple digital channels.
4. Support the development of key customer-facing messaging and copy to be used consistently across all integrated marketing channels.
Analytics & Reporting
1. Track and analyze key performance metrics across all digital platforms including websites, marketing automation and social media channels.
2. Develop and maintain analytics dashboards and regularly scheduled reporting on marketing performance, providing actionable insights to inform decision-making.
3. Use data insights to recommend creation of content by the Marketing team necessary for improving conversion rates and quality lead creation.
4. Partner with Integrated Marketing Manager and agency partner to monitor social media performance metrics, tracking audience engagement, and providing insights to optimize the overall social media strategy.
Events
1. Plan, coordinate and manage National Gypsum’s trade show process including booth/display development, vendor/show relationships, and internal stakeholder participation.
2. Own show management from start to finish – from registration, logistics, booth placement and design, to collateral and giveaway selection and overall digital promotion.
3. Partner with sales and marketing team to support event activations for customer engagement.
4. Oversee the events calendar in conjunction with internal stakeholders.
5. Develop and review all meeting materials, such as agendas, run-of-show documents, conference and event/meeting materials, sponsorship and presentation opportunities and receipt of participant lists.
6. Other duties as assigned.
Qualifications
• Bachelor’s Degree with major in Marketing, Advertising, Communications, New Media or related field.
• Minimum of 3 to 5 years of digital marketing, analytics and/or events experience.
• Experience executing across digital marketing channels, including email, content marketing, social media, and paid media.
• Proficiency in marketing analytics and reporting.
• Experience with HubSpot marketing automation platform, Craft content management system and Acquia/Widen DAM preferred.
• Solid organizational, creative thinking and problem-solving skills.
• Excellent interpersonal and relationship-building skills, complemented by the proven experience to collaborate with colleagues at all levels of the organization.
• Project management skills with a demonstrated ability to own, plan, manage and successfully deliver large projects and meet aggressive deadlines.
• Superior written and verbal communication and presentation skills.
• Ability to maintain brand and voice consistency across channels.
• Proficiency in the complete Microsoft Office suite of products. Adobe Suite experience preferred.
• Must be willing and able to travel approximately 15%.
• Eligible for hybrid work (the hybrid work schedule is provisional and may be modified, based on business needs).
BENEFITS INCLUDE:
Competitive salary;
Comprehensive benefits to include:
Medical
Dental
Vision
401(k) with employer match
Retirement Account
Parental Leave
Fertility Services
Adoption Assistance
Paid Vacation
Paid Holidays
Tuition Reimbursement
Life Insurance
Short-Term and Long-Term Disability
Flexible spending accounts
Wellness Program with medical premium incentives
And more…
-COVID Vaccine Personal Choice Employer
-Interested / Qualified candidates, please apply online
-No phone calls or third-party recruiters, please
-Employment ready applicants only
COMPANY INFORMATION:
National Gypsum Company, headquartered in Charlotte, NC, is the exclusive service provider of reliable, high-performance building products marketed under the Gold Bond®, ProForm® and PermaBASE® brands. The National Gypsum name – through its Gold Bond®, ProForm® and PermaBASE® product lines – has been synonymous with high-quality, innovative products, and exceptional customer service since 1925.
For decades, we have saved our customers time and money by providing the industry’s best, most reliable building products, resources and services. We are Building Products for a Better Future® one project at a time.
National Gypsum Company operates as a family of companies working together toward a common goal with collaboration and open communication. Our corporate entities include: NG Corporate, LLC; National Gypsum Services Company; Gold Bond Building Products, LLC; Gold Bond Canada, LLC; ProForm Finishing Products, LLC; PermaBASE Building Products, LLC; and Unifix Inc.
HIRING ENTITY: NATIONAL GYPSUM SERVICES COMPANY
The above information on this description has been designated to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of an associate assigned to this position. The company enforces a tobacco-free policy at all its locations.
All National Gypsum Company and corporate affiliate companies, including: NG Corporate, LLC, National Gypsum Services Company, Gold Bond Building Products, LLC, Gold Bond Canada, LLC, ProForm Finishing Products, LLC, PermaBASE Building Products, LLC and Unifix Inc, are Equal Opportunity Employers. Please visit www.nationalgypsum.com to view all of our exciting employment opportunities. Employment contingent upon successful completion of background investigation. Pre-employment drug screening is required. All companies participate in E-Verify. E-Verify is an internet-based system that compares information from an employee’s Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility. www.dhs.gov/e-verify.