Job Title: Marketing Analytics Sales Planner
Direct Reports to: eCommerce Marketing Director
FLSA Status: Exempt
Posting Date: 05.18.2017
The Marketing Analytics Sales Planner is responsible for the execution, analysis, and reporting of online marketing activities including: driving search engine optimization and organic traffic and online testing to ensure we meet/exceed performance metrics as well as revenue goals.
⦁ Responsible for SEO for all North American websites, including on page, technical (working with development team) and managing external SEO agencies and tools.
⦁ Responsible for all A/B and multivariate testing programs on all North American websites, works hand in hand with testing vendor and internal departments to develop execute and report on tests
⦁ Creates and updates reporting for all North American websites and briefs executive team and stakeholders regularly.
⦁ Develops and manages reporting templates (daily flash/weekly exec summary, site funnels, ecom dashboard-etail and direct unified)
⦁ Identify customer insights key performance indicators that assist Usability Manager in design of A/B and/or multivariate tests that optimize UX +Cart Conversion
⦁ Designs and executes primary customer research (qualitative and quantitative) to assess e-commerce customer satisfaction with current product / offers
⦁ Designs and executes custom analysis of customer behavior and usage patterns
⦁ Manage day-to-day activities of Marketing Analyst, Merchandising
⦁ A 4 year degree in either: Marketing or Business Administration or equivalent work experience & education.
⦁ Experience working with Interactive Technologies and Solutions.
⦁ Experience with SEM and SEO techniques and other online marketing solutions
⦁ Experience with reporting and analysis of that reporting to develop actionable recommendations.
⦁ Working knowledge of Google Analytics
⦁ Internet marketing experience and knowledge with a focus on content management systems, social marketing and email
⦁ Experience with Positec customer service tools such as Moulton order tools is a plus.
⦁ Strong focus on ROI and results with websites and internet marketing initiatives
⦁ Excellent communication skills - verbal and written
⦁ Interpersonal skills
⦁ Excellent time management skills
⦁ problem analysis and problem-solving
⦁ attention to detail and accuracy
⦁ data collection and ordering
⦁ customer service orientation
⦁ adaptability to change
⦁ Good judgment
⦁ Team work
⦁ High energy and wiliness to take initiative
⦁ stress tolerance, and patience