Outbound Campaign Manager

Basware is seeking an Outbound Marketing Campaign Manager to develop compelling and integrated marketing campaigns to fuel the sales team’s activities and create a scalable source of opportunity pipeline. This role will report to the Director of Outbound Marketing, but you will work closely with your colleagues on the Outbound Marketing, Inbound Marketing, Product Marketing, and Sales teams to gain first-hand insights to how the market responds to our messages. This is a critical position for the company that’s responsible for growth using all aspects of outbound marketing to help us achieve our revenue goals, including a strong proficiency in Account Based Marketing (ABM) and prior experience working with Inside Sales.

You will act as the quarterback of your marketing campaign, holding the team accountable to the processes and deadlines. You will have daily engagement with our direct and channel sales teams ensuring a closed loop throughout the entire sales process. You will also work with the Director of Inbound Marketing, Director of Global Content, Digital Marketing Manager, and Events Team to run successful promotional campaigns. 

The Marketing Campaign Manager will utilize tools like Microsoft Dynamics, Eloqua, Asana, and the Basware website. With these tools and more, you will design, execute, monitor, and improve multi-channel integrated marketing campaigns that generate more than marginal returns. These campaigns will target finance and procurement professionals within our targeted verticals. 

To learn more and apply, visit https://www.linkedin.com/jobs/view/732142614/