Comporium is a diversified communications company providing a Quintuple Play of five services -- voice, video, data, wireless and security -- at the retail level; as well as, providing security monitoring and directory publishing for its industry customers. Under this concept, the Comporium Group is uniquely positioned to offer customers a one-stop-shopping for all their communications needs.
The Senior SEO Specialist will work under the direction of the Director of Digital Strategy to develop and implement SEO service offerings. This includes managing or coordinating on-site and off-site SEO techniques such as metadata, site speed, link structure, content strategy, link building, outreach, social media strategy, viral marketing, etc. This position will take the lead in the execution of the over-all SEO strategy while delivering within a budget of cost or hours and also meeting target KPIs. This position will serve as a lead in directing SEO specialists and will have the ultimate responsibility for implementing the strategic direction for planned growth of SEO services as a business unit.
•Manage the strategy and execution of SEO services for clients in order to meet the goals of increasing SEO KPIs for a portfolio of clients with a combined value of up to $5 million in annual revenue. Strategic responsibilities include monitoring SEO algorithms in order to implement changes in SEO approach.
•Coordinate with the creative services team to direct SEO actions and strategies on web design and content. Also coordinate SEO strategies with web developers and social media specialists. This includes strategic direction on technical SEO and utilization of social signals that influence search algorithms.
•Optimize and coordinate landing pages for conversion rate optimization. Report back to client areas of strategic development to increase conversion rate and the measured KPIs.
•Consult with the sales team for SEO discovery, as well as ongoing opportunities. Provide strategic direction on all components of SEO actions to be included with each SEO package.
•Perform SEO audits, track and analyze SEO data and provide ongoing reports to clients. This includes content audits, technical audits, link audits, and site usability analysis.
•Consult with clients on SEO objectives and results. Utilize SEO techniques in order to strategically align client websites with the client's business objectives.
•Develop backlinking and SEO outreach strategies that can be packaged as additional service offerings. These include guest blogging, resource consulting, media outreach coordination, etc.
•Develop conversion funnels and conversion rate optimization goals that align with the overall strategic goals of the client.
•Consult with other workgroups across the Enterprise on SEO needs as assigned in order to implement, track, and manage strategic SEO revenue goals.
•Bachelor's Degree in marketing or related field preferred
•5+ years of experience in Search Engine Optimization strategy and execution. Experience with Google Analytics, Search Console, SEMRush, Moz, or similar tools.
•Google Analytics Certification. SEO certifications from Lynda or Udemy a bonus.
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Equal Opportunity Employer/Contractor