Amy Leeper Knox: President Amy Leeper Knox is the Programming Chair for the Charlotte Chapter of the AMA and Branch Manager / Assistant Vice President for The Creative Group in Uptown Charlotte. Amy started her career in San Francisco and Chicago before joining the new Charlotte location. With over 11 years in the staffing industry, Amy and her team specialize in the marketing, communications, design and content niche, providing a complete range of professionals on both a project and full-time basis. amy.knox@creativegroup.com

Amy Leeper Knox: President

Amy Leeper Knox is the Programming Chair for the Charlotte Chapter of the AMA and Branch Manager / Assistant Vice President for The Creative Group in Uptown Charlotte. Amy started her career in San Francisco and Chicago before joining the new Charlotte location. With over 11 years in the staffing industry, Amy and her team specialize in the marketing, communications, design and content niche, providing a complete range of professionals on both a project and full-time basis.

amy.knox@creativegroup.com

Sara Beaty: President Elect In her second year on the AMA Board, Sara is responsible for procuring both monetary and in-kind sponsorships to support the Chapter activities.  A seasoned B2B marketer, she enjoys connecting with local businesses and creating value for our partners. Professionally, Sara serves as Director of Marketing at Kantar Millward Brown, a global analytics company within WPP that helps advertisers, agencies and publishers increase marketing effectiveness and drive brand growth.  Sara is a graduate of Elon University and was thrilled to relocate back down south in 2012 after a decade in New York City.  She has made Charlotte home and has fully embraced the Queen City culture – her Golden Retriever is even named Brew!

Sara Beaty: President Elect

In her second year on the AMA Board, Sara is responsible for procuring both monetary and in-kind sponsorships to support the Chapter activities.  A seasoned B2B marketer, she enjoys connecting with local businesses and creating value for our partners. Professionally, Sara serves as Director of Marketing at Kantar Millward Brown, a global analytics company within WPP that helps advertisers, agencies and publishers increase marketing effectiveness and drive brand growth.  Sara is a graduate of Elon University and was thrilled to relocate back down south in 2012 after a decade in New York City.  She has made Charlotte home and has fully embraced the Queen City culture – her Golden Retriever is even named Brew!

Cindy Fox: Secretary Cindy is President of the AMA Charlotte Chapter Board for the second year.  She held a variety of positions on the Board prior to a job change that moved her to a global role as Director of Global Programs for the Belk College of Business. Now she is back to teaching in the Marketing Department at UNC, Charlotte.  Cindy teaches several subjects including IMC, Sales/Negotiations, Retail/Logistics and Creativity/Innovation in Marketing.  For the last 3 years she has lead a Study Abroad Spring Break trip to various locations including India and Brazil.  Cindy is also the Faculty Advisor for the thriving UNC, Charlotte Student AMA Chapter and has attended the Annual Collegiate Conference in New Orleans with a number of students, in addition to the Leadership Summit in Chicago. Cindy brings in guest speakers regularly to her classes whom she has met through her many AMA connections.  She believes in experiential learning and has students working with various businesses and organizations in Charlotte on marketing projects.  Let her know if you have a great potential project!

Cindy Fox: Secretary

Cindy is President of the AMA Charlotte Chapter Board for the second year.  She held a variety of positions on the Board prior to a job change that moved her to a global role as Director of Global Programs for the Belk College of Business. Now she is back to teaching in the Marketing Department at UNC, Charlotte.  Cindy teaches several subjects including IMC, Sales/Negotiations, Retail/Logistics and Creativity/Innovation in Marketing.  For the last 3 years she has lead a Study Abroad Spring Break trip to various locations including India and Brazil.  Cindy is also the Faculty Advisor for the thriving UNC, Charlotte Student AMA Chapter and has attended the Annual Collegiate Conference in New Orleans with a number of students, in addition to the Leadership Summit in Chicago.

Cindy brings in guest speakers regularly to her classes whom she has met through her many AMA connections.  She believes in experiential learning and has students working with various businesses and organizations in Charlotte on marketing projects.  Let her know if you have a great potential project!

Morgan Brinton:VP Communications Morgan Brinton is the Marketing Manager in the third party logistics software industry. She serves as the first marketing role in a 35+ year old company and has built and maintained the marketing strategies from the ground up. Morgan graduated from the University of South Carolina (GO GAMECOCKS) with a bachelor’s degree in Public Relations but decided to make a career switch to marketing. She joined the AMA to collaborate with other marketing professionals and immediately got involved in volunteering and joining the board to give back to an organization that has helped her advance her career so much. She serves as the VP of Communications and manages a great committee of communications volunteers.

Morgan Brinton:VP Communications

Morgan Brinton is the Marketing Manager in the third party logistics software industry. She serves as the first marketing role in a 35+ year old company and has built and maintained the marketing strategies from the ground up. Morgan graduated from the University of South Carolina (GO GAMECOCKS) with a bachelor’s degree in Public Relations but decided to make a career switch to marketing. She joined the AMA to collaborate with other marketing professionals and immediately got involved in volunteering and joining the board to give back to an organization that has helped her advance her career so much. She serves as the VP of Communications and manages a great committee of communications volunteers.

Daniel Bliley

VP ENGAGEMENT

Daniel Bliley is a national award-winning marketing executive with over 15 years of experience working in the automotive, healthcare, banking, sports, and mobile technology industries. He is currently the head of marketing at Passport in Charlotte. Bliley graduated from the University of Virginia and holds his master’s degree in Marketing Management from New England College. He is the 2014 American Advertising Federation Western Virginia Ad Person of the Year.

daniel.bliley@passportinc.com

 

Jefferey Herman – Treasurer - jeff.herman@charlotteama.com

 

President’s Letter

Great Team on Board for Next Year!

As I roll off two years as President of the AMA-CLT, I am very pleased to introduce you to next year’s team and our new reorganized structure.

While researching what makes Chapters successful, we realized that our Board structure needed an overhaul.  The new organizational structure is already being implemented; it will be very apparent when the new terms start on July 1.   We are paring our Vice President’s down to five, under each of the five VP’s there will be a series of Directors with specific responsibilities.   These Directors will meet quarterly with the VP’s and Exec Board to interface as we all work together to achieve our goals. 

Other Chapters have seen a growth in engagement using this structure.   Directors have a better understanding of their role in the success of the Chapter then general committee members; the Board can nurture these volunteers more effectively by providing specific resources and mentoring.   We will also have a wider pool of candidates for future Board positions that have been “vetted” in their current positions.

 

Let me introduce you to our new team who members voted in this February!

President-Amy Knox

Amy and her team have been bringing us robust programming for the past two years; Amy brings strong experience to President gained during her four years on the Board.   She is a rising star at the Creative Group, having been recently promoted to Branch Manager/Assistant VP.

President-Elect-Sara Beaty

Sara has been securing both monetary and in-kind sponsorships to support our Chapter activities for the past two years.  She is the Marketing Director at Kantar Millward Brown, a media and digital analytics company based in NYC. 

Treasurer-Jeff Herman

Jeff has been keeping our finances on track for the past two years.  He is the Analytics Consultant, Sponsorship Operations at Wells Fargo.

Secretary-Cindy Fox

Cindy is rolling off two years as President to the Secretary role.  She will help ensure our new processes mature in the newly reorganized board.  Cindy teaches Marketing at UNC Charlotte and is the Faculty Advisor to the Student Chapter there.

VP Communications-Morgan Briton

This will be Morgan’s second year as Communications VP.  Her team is growing our communications both internally and externally, our new website is only one example.  In her other life, she provides a variety of marketing initiatives as the first Marketing Manager at her company.

VP Programming-Mark Harrison

Mark has been a key player on Amy’s Programming team and brings that experience along with expertise in marketing and brand strategy and program creation to this position.  He is Founder and Partner at Opus 59 Creative Group.

VP Membership-Michael Orzech

Michael has been on the Board previously and brings that experience along with his vast expertise running his own promotional products company, Promotion Magic. 

VP Sponsorships-Amy Stein

Amy has been a key player on our Sponsorship Team for the past two years.  Professionally, as Managing Director at Market Talent Charlotte, she takes an active role in the marketing community by connecting employers with great marketing professionals.

VP Engagement-Daniel Bliley   This new position combines community, volunteer and board engagement

Daniel has been growing our analytics during the last year; we now have a Dashboard and are tracking our numbers more effectively.  His experience as a Marketing Manager plus a variety of other marketing related roles will help us grow this very important role.

 

Please give our new team your support!  As always, you can contact me with questions or suggestions at ctfox@uncc.edu.  This has been a great year for our Chapter in terms of events, engagement, and as icing on the cake, we have ended in our best financial position in years.  This is all due to you, those who see our Chapter as an important part of your marketing life-Thanks!

 

INTERESTED IN BECOMING A BOARD MEMBER? 

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Benefits for being on the Charlotte Chapter Board:

Are you passionate about Marketing?  Are you driven by an inner force that compels you to grow professionally, give back to your community, and help other to see the value that Marketing brings to an organization?  If so, the Charlotte Board could be the place for you!

There are perks for being on our Board, Some of them are:

Free entry to almost all of AMA-CLT’s events

Free refreshments at Board meetings and other Board events including our awesome End of Year Celebration!

Possibility to attend the American Marketing Association’s Annual International Leadership Summit in Chicago

Personal promotion on our Board page with your picture and experience

Recognition at events with special nametag

Ability to connect with speakers and marketing professionals beyond the usual member access

Making a difference!